It Has Come To My Attention The Toyota Sequoia Starts At $50,000

"Who is the Leader - 404 / Blog No Longer Available" (whoistheleader2) 10/05/2020 at 13:14 • Filed to: Sequoia, Toyota Sequoia, Car Prices

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No idea why the lines I drew shifted up and to the left

Can we please discuss the fact that Toyota is completely and entirely delusional in thinking that they can sell a vehicle that came out in 2007 and has not had a major update since then for half a hundred grand? If you get 4WD on the base SR5 trim, the price shoots up to $57,000!

Keep in mind that gets you an interior that looks like this!

Suppose you want a sensible Limited trim model with 4WD. Before options that is $63,000! And you don’t even get the kinda maybe passable interior of the top of the line trim!

Keep in mind that if you want a Platinum trim, you still have to pay extra for 4WD, letting the price go from $66,000 to $69,000 (nice).

And for all that money, you get this.

And it’s not as though the exterior is much to look at either.

This has got to be one of the most boring ways possible to spend dang near 70k on a blobby bloaty boat.

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Just look at the other SUVs and CUVs Toyota sells. If you discount the ludicrously priced Land Cruiser, you’ve got the 4Runner starting at $36,000 and the comparable Highlander starting at $34,000. A RAV4 starts at $26,000 and the hybrid versions of these vehicles aren’t all that much more.

And those get you a vehicle that isn’t a nearly 15 year old relic of a time we’d probably not want to relive just yet.

Even the Tundra that the Sequoia is based off of starts at a shockingly high price.

Why on God’s green earth would you buy a Sequoia? Somehow 10,000 of them were sold last year! Someone please explain this to me. They’re not stylish, they’re not efficient, they’re not luxurious, they’re just surprisingly large utility vehicles that will last as many miles as you need them to while getting terrible mpgs.

Victorinoo > Who is the Leader - 404 / Blog No Longer Available 10/05/2020 at 13:18

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Thats nuts, you can get a base defender for 50k. And that comes equipped with A WD (with center locking differential and terrain response) and air suspension.

For Sweden > Who is the Leader - 404 / Blog No Longer Available 10/05/2020 at 13:20

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How does this happen?

boredalways > Who is the Leader - 404 / Blog No Longer Available 10/05/2020 at 13:23

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Because Toyota.  And the Tundra, which is the base for the Sequoia. Hell, even Lexus is just getting around to updating their tech to 2015 levels.

Daily Drives a Dragon - One Last Lap > Who is the Leader - 404 / Blog No Longer Available 10/05/2020 at 13:23

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Actually the exterior doesn’t look like that! They gave it LED lights

Fortunately, these don’t appear to have sold. I’ve seen more heritage edition 200 series Land Cruisers than refreshed Sequoias. 

Akio Ohtori - RIP Oppo > Who is the Leader - 404 / Blog No Longer Available 10/05/2020 at 13:24

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Weird.  I didn’t know Toyota was run by Nissan...

Who is the Leader - 404 / Blog No Longer Available > For Sweden 10/05/2020 at 13:25

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I’m not sure I’d want to hear how the kind of person who thinks that’s a reasonable way to spend 65k views the world.

Milky > Who is the Leader - 404 / Blog No Longer Available 10/05/2020 at 13:26

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For comparison Ford sold 80k Expeditions and Chevy sold 150k Tahoe/S uburbans. 10k is more than zero, but its a real  low sales number.

Who is the Leader - 404 / Blog No Longer Available > Victorinoo 10/05/2020 at 13:28

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You’re right, wow, hadn’t even thought about that. The Defender is nowhere near in the same size category but why would you buy such a primitive vehicle to seat 7 at such a high cost? Buy a new Sienna  and a used 4Runner and you’re still ahead financially and comfort wise. 

Who is the Leader - 404 / Blog No Longer Available > boredalways 10/05/2020 at 13:28

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I just don’t understand how they could have let the vehicle rot on the vine like that.

Who is the Leader - 404 / Blog No Longer Available > Daily Drives a Dragon - One Last Lap 10/05/2020 at 13:29

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I have seen two Saab 9-4Xs. I have noticed exactly zero refreshed Sequoias. 

ClassicDatsunDebate > Who is the Leader - 404 / Blog No Longer Available 10/05/2020 at 13:30

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I see very few on the street.  I owned an ‘07 Tundra and it was a great truck.  Spending 50k to get basically an ‘07 tundra with a third row ...PLUS the luxury tax...is a strange choice to me.  But as they say, there’s a sucker born every minute.

Who is the Leader - 404 / Blog No Longer Available > Milky 10/05/2020 at 13:31

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Ford’s Expedition even in the lackluster previous gen looked modern enough and had a cushy luxurious interior. The Tahoe/Suburban also continued to feel relevant. The Sequoia is stuck in 2007 and starts at nearly 60k for a 4WD with no options and a plastic fantastic interior. There’s no comparison.

Who is the Leader - 404 / Blog No Longer Available > ClassicDatsunDebate 10/05/2020 at 13:33

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I never liked the way the current gen of Toyota trucks looked but I could understand buying one up until about 2015. Now, you could buy a brand new Sienna and a brand new Nissan Frontier and come out ahead for the price of a modestly equipped 4WD.  

Shift24 > Who is the Leader - 404 / Blog No Longer Available 10/05/2020 at 13:34

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Because thats the price point of those full size SUVs. And people will buy Toyota just because it says Toyota.

Tahoe from $49k
Expedition from $ 52k  
Armada $47k

boredalways > Who is the Leader - 404 / Blog No Longer Available 10/05/2020 at 13:34

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But in many ways, they’ve done that to all of their vehicles. They know their clientele and they just want vehicles that work. Tech just isn’t a big deal for them.

Might explain why we have a ZUPRA instead of a Supra.

...until ZUPRA owners start paying BMW repair prices.

OhCrikeyTheRozzers > Who is the Leader - 404 / Blog No Longer Available 10/05/2020 at 13:36

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Say, friend—I heard you talking about outdated, overpriced and generally awful full- size SUVs...

boredalways > For Sweden 10/05/2020 at 13:40

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Carl Sagan... please come back! Then go full on Samuel L Jackson on these morons!!!

HammerheadFistpunch > Who is the Leader - 404 / Blog No Longer Available 10/05/2020 at 13:42

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You’re not wrong, but...

... Inflation is a harsh mistress.

Its old and due to be replaced, but it’ s still “ popular” for its stupid simplicity and reliability.

Who is the Leader - 404 / Blog No Longer Available > boredalways 10/05/2020 at 13:44

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“I bought a Supra because I wanted a fun stylish sports car but don’t want to have to deal with the difficult ownership experience of the German cars”

hillrat > Who is the Leader - 404 / Blog No Longer Available 10/05/2020 at 13:46

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“.... large utility vehicles that will last as many miles as you need them....”

Good sir, you’ve answered your own question here. These are vehicles for people who don’t want to think about their vehicle, appliances in other words. 

ranwhenparked > boredalways 10/05/2020 at 13:46

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And discover all the many parts that will fail in surprising ways once the warranty runs out

Milky > Who is the Leader - 404 / Blog No Longer Available 10/05/2020 at 13:47

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For sure.  I’d bet they’re keeping it around just to round out another car’s production and keep a plant busy.  

Who is the Leader - 404 / Blog No Longer Available > HammerheadFistpunch 10/05/2020 at 13:47

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I’m assuming both of those are 2WD like the Sequoia. The Nissan is cheaper and far more stylish with a much nicer interior. The Chevy and Ford are brand new designs with a lot of style, tech, and a seriously nice interior. The Sequoia feels like a 2000 Camry on the inside but worse. 

Who is the Leader - 404 / Blog No Longer Available > OhCrikeyTheRozzers 10/05/2020 at 13:49

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Don’t insult the Armada by associating it with the Sequoia. Somehow Nissan has kept an ancient design feeling much fresher than T oyota. It’s got a power liftgate, lots of style, and an interior that doesn’t feel like half its price for the same amount. I’d take the Nissan every day of the week.

Who is the Leader - 404 / Blog No Longer Available > Shift24 10/05/2020 at 13:50

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The main players have designs that are a few years old. Toyota is selling you 2007 at its most mediocre. 

HammerheadFistpunch > Who is the Leader - 404 / Blog No Longer Available 10/05/2020 at 13:50

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Im not arguing that its age, just the reality of price of entry. These are all the cheapest versions of themselves. The Armada is the best value for sure. I would bet Toyota would happily deal on a S equoia.

Who is the Leader - 404 / Blog No Longer Available > hillrat 10/05/2020 at 13:52

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But what this is is the cheap Craigslist washing machine but at the price of a brand new smart washer with bluetooth connectivity and everything except its still a 15 year old washing machine.

415s30 W123TSXWaggoIIIIIIo ( •_•))°) > Who is the Leader - 404 / Blog No Longer Available 10/05/2020 at 13:52

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I’d go buy a used Land Cruiser. 

Who is the Leader - 404 / Blog No Longer Available > HammerheadFistpunch 10/05/2020 at 13:54

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I just find it mind blowing someone would buy the Toyota when a similar Suburban at nearly the same price looks like this

415s30 W123TSXWaggoIIIIIIo ( •_•))°) > Who is the Leader - 404 / Blog No Longer Available 10/05/2020 at 13:57

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I have seen two new ones this week.

newnamesameme > Daily Drives a Dragon - One Last Lap 10/05/2020 at 13:57

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agreed..just down the street from me at the local coffee shop today was a heritage edition LC on a couple of inch lift and god it looked so nice. If i were loaded that is the exact vehicle id buy for my hiking/camping activities.

hillrat > Who is the Leader - 404 / Blog No Longer Available 10/05/2020 at 13:58

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That’s tough but fair.

Maxima Speed > Who is the Leader - 404 / Blog No Longer Available 10/05/2020 at 14:00

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Sequoias have perception filters turned on by default. You cant  notice them in passing only if you are actively looking for them.

MasterMario - Keeper of the V8s > Who is the Leader - 404 / Blog No Longer Available 10/05/2020 at 14:01

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The Landcruiser looks eerily like a lifted Forester. This bothers me a lot for some reason.

Who is the Leader - 404 / Blog No Longer Available > hillrat 10/05/2020 at 14:04

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Legacy models shouldn’t be competing with the latest and greatest in price. You can buy a brand new Suburban with the latest tech, just as much utility, way better safety, more style, more everything for only a little more. If the Sequoia pulled a Frontier or maybe a Dodge Journey and was the cheapest on the market by quite a bit, maybe. At that price, heck no!

Who is the Leader - 404 / Blog No Longer Available > MasterMario - Keeper of the V8s 10/05/2020 at 14:06

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That’s not a bad thing. Better than bloated jelly bean.

hillrat > Who is the Leader - 404 / Blog No Longer Available 10/05/2020 at 14:07

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All fair points, but 125k miles & a couple of missed oil changes down the road on a cold morning which one are you betting on starting up: Chevy or Toyota?

Who is the Leader - 404 / Blog No Longer Available > hillrat 10/05/2020 at 14:08

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Both actually. 

MasterMario - Keeper of the V8s > Who is the Leader - 404 / Blog No Longer Available 10/05/2020 at 14:09

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It’s not bad, but for some reason it just bugs me how similar they look like this. 

nermal > Who is the Leader - 404 / Blog No Longer Available 10/05/2020 at 14:16

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Now price it’s biggest competitors , a Nissan Armada ($47.5k) a Chevy Tahoe ($49k) or a Ford Expedition ($52k).

The price isn’t outlandish, it’s in line with the market.

BaconSandwich is tasty. > Shift24 10/05/2020 at 14:19

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I'd love to know what other people do for a living, and how they can afford such vehicles.

Nothing > Who is the Leader - 404 / Blog No Longer Available 10/05/2020 at 14:22

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Hi! Are you new to Toyota trucks? The 4Runner is on its 11th year of the current design (2014 “refresh” ) , the 2nd gen Taco went 10 years between redesigns. The Sequoia and Tundra will just languish for as long as people will buy them.

Anyway,  I’d prefer a 1st gen Sequoia to a 2nd gen.

Who is the Leader - 404 / Blog No Longer Available > nermal 10/05/2020 at 14:25

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But the Ford s and Chevys (Suburban is closer to 1:1 competitor) have had two generations between when the Sequoia launched and now and provide vastly better refinement, luxury, effici ency, and style at the same price point and level of utility.

The Sequoia either needs to be cheaper and pull a Dodge Journey or get a new generation so it actually compares on a liveability scale. 

Tripper > MasterMario - Keeper of the V8s 10/05/2020 at 14:25

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Yo, that forester!

Who is the Leader - 404 / Blog No Longer Available > Nothing 10/05/2020 at 14:29

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Oh, I have lots of experience with the first gen Tundra/Sequoia. Great trucks all around that can do anything you ask if them for little in return. My dad’s 02 Tundra TRD is at 300k trouble free miles.

The problem here is that the Sequoia is so hopelessly out of date compared to the competition its reputation for effortless reliability isn’t enough to match brand new designs like Ford and Chevy have rolled out on price. It’s not a cheap utility vehicle where you can get away with that like the Nissan Frontier or maybe a more direct compariso n would be the Dodge Journey or Caravan. It's a legacy model that is not competitive at this price and hasn't been for the better part of a decade.

OhCrikeyTheRozzers > Who is the Leader - 404 / Blog No Longer Available 10/05/2020 at 14:33

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Candidly, I haven’t driven a Sequoia recently but I did put 1000 miles on a 2019 Armada SV last year and it was objectively terrible . Floated all over the place, hated the seats, and the infotainment system with iPod® capability would have been dated 5 years ago.   Maybe it’s a question between the lesser of two evils, but I can’t believe the Sequoia is that much worse than the Armada.

rctothefuture > Who is the Leader - 404 / Blog No Longer Available 10/05/2020 at 14:40

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Can’t believe people pay money for a NEW Sequoia with that shit interior.

Yeah, it works but it’s old. The layout of buttons and switches is ugly, the shifter can be found on a used model on the lot from 2007. I just don’t understand the person that thinks the investment is worth it when the Used models will save you a few grand and keep you just as happy. The UI of the infotainment is crap and just about every other manufacturer has them beat.

Of course the argument is, it’ll work 20 years from now like new, but I debate that as I’ve seen these new Toyota radio’s shit the bed every now and then when I was in the Service Dept.

nermal > Who is the Leader - 404 / Blog No Longer Available 10/05/2020 at 14:40

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In theory they could do that, just like they could update their pickups on a schedule more in line with the domestics. However, they don’t need to. They are still selling just fine.

That’s part of the value proposition for Toyota trucks - They have long update cycles, which keeps resale high for the older ones . Less new stuff added on = less stuff to break = more reliability. Doing less R&D and less frequent manufacturing changes means they can spread fixed costs out longer and over more units , which = more $$$.

Shift24 > Who is the Leader - 404 / Blog No Longer Available 10/05/2020 at 14:44

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100% but for Toyota its printing money, Old platform that has paid for its self in tooling and so on.

Compared to its rivals its a dinosaur but so is the 4runner ( N280). Which has sold twice as much in its last 5 years than its first 5 years. And are averaging over 100k sales a year in those 5 years. 

Also other than its first couple years the Sequoia never sold much more than 10k-20k a year

https://carsalesbase.com/us-toyota-sequoia/

Taylor Martin > Who is the Leader - 404 / Blog No Longer Available 10/05/2020 at 14:44

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I wonder how you made such a startling discovery... in any case you’re not wrong about the fact that the “new” Sequoia isn’t exactly a looker, but as I’m sure you’ve seen by now, so many SUVs are priced that high...

I don’t think I’m ever going to make the cash to buy a new car. And if I wanted a 2007 Sequoia, I’d buy a 2007 Sequoia, not a 2021 Sequoia that looks like a 2007 Sequoia...

Nothing > Who is the Leader - 404 / Blog No Longer Available 10/05/2020 at 15:14

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I’m not disagreeing, but that’s been Toyota’s MO, especially in regards to trucks, for quite some time. I had a first gen Tundra, loved it!

I’ve debated used Sequoias, as to be honest, I’d trust a 100k mile Sequoia over others, but the funny thing is...I don’t fit. You have this giant lumbering SUV, and it has 4” LESS headroom than my 4Runner. Sunroofs as an afterthought sure eat up a ton of headroom. I had gobs of room in my ‘12 Tundra.

Tekamul > BaconSandwich is tasty. 10/05/2020 at 15:26

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Th ey’re mortgaging their future. Debt taken against future prosperity makes the world go 'round.

WiscoProud > Who is the Leader - 404 / Blog No Longer Available 10/05/2020 at 15:26

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I genuinely considered buying a second gen sequoia due to the huge amount of second row space, but I can’t fit in the damn thing. The seat doesn’t go low enough to let my head avoid a crossmember. I presume for most people, they either have the seat far enough forward or are shorter, making it a non-issue, but I need every inch of adjustability, and couldn’t make it work.

Side note, it seems like every new SUV has very high driver’s seats, to the point where I have head space issues in most of them. I don’t have this issue in pickups though. My gut feeling is its they’re intentionally high to give suburban moms a commanding view. 

Who is the Leader - 404 / Blog No Longer Available > WiscoProud 10/05/2020 at 15:43

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Personally I like to sit as low as possible. I’m not the biggest fan of command seating but if I’m going to sit bolt upright I at least want some headroom to go with it. That generation of Toyota truck never really appealed to me. I’d much rather have a gen 1 Tundra or Sequoia and save 40k. If I wanted a second gen, I’d never buy one new. They just don’t make sense at the price they are asking brand new. 

Who is the Leader - 404 / Blog No Longer Available > rctothefuture 10/05/2020 at 15:49

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Exactly. Sure, sometimes you want the simplicity and reparability of a washing machine from before planned obsolescence overtook them but would you buy your generic $100 Craigslist washer model brand new for the price of a smart washer with bluetooth and an app and all the bells and whistles? Of course not.

The Sequoia could have pulled a Dodge Journey. It’s trying to pull a Morgan but it hasn’t aged finely enough.

Who is the Leader - 404 / Blog No Longer Available > Nothing 10/05/2020 at 15:51

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Would you buy a three row SUV from 2007 brand new today for 60k?  That gets you a base 4WD with one or two options. For the same price you could get the brand new Suburban which has genuinely comfortable, good looking, and luxurious interior, ride, and plenty of style. The Sequoia is as sexy as the suppository it kind of looks like. 

Who is the Leader - 404 / Blog No Longer Available > nermal 10/05/2020 at 15:52

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They only sold 10k units last year. Clearly even their usually long product cycle is really getting stretched on this one. I’d argue it wasn’t terribly great even in 2007.

Who is the Leader - 404 / Blog No Longer Available > OhCrikeyTheRozzers 10/05/2020 at 15:53

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Keep in mind the Armada has been refreshed and kept marginally acceptable over the past decade. Toyota hasn’t even done that. 

HFV has no HFV. But somehow has 2 motorcycles > Who is the Leader - 404 / Blog No Longer Available 10/05/2020 at 15:54

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I haven’t seen a Sequoia in the new section at my local Toyota dealership in YEARS.

I should mention that Altho the interior does look outdated, the time I’ve spent in one left me with in impression that it was very wel put together. 

Who is the Leader - 404 / Blog No Longer Available > HFV has no HFV. But somehow has 2 motorcycles 10/05/2020 at 15:55

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If I even see one on a dealer lot, it is used until proven new. 

HFV has no HFV. But somehow has 2 motorcycles > Who is the Leader - 404 / Blog No Longer Available 10/05/2020 at 15:56

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My local dealer does a good job of separating  their new and use products but I see your point.

Textured Soy Protein > Who is the Leader - 404 / Blog No Longer Available 10/05/2020 at 16:17

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BUT THE RELIABILITYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY

Who is the Leader - 404 / Blog No Longer Available > Textured Soy Protein 10/05/2020 at 16:18

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But the mpgs!!!!!!!!!!!!!

Nothing > Who is the Leader - 404 / Blog No Longer Available 10/05/2020 at 16:47

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I looked at used, not new. If I were buying, say a 2009 Sequoia vs a 2009 Suburban, I would most likely get the Sequoia (as long as it didn’t have a sunroof).

Now if we’re moving up to 2015+, and a larger budget, I’m not shopping a Sequoia.

New, I have no desire for a Sequoia.

That said, I did buy a new from 2010 4Runner in 2019. I cross shopped a Wrangler and figured the 4Runner would probably last longer. Which is a silly purchasing metric for me,  given how long I don’t keep my vehicles.

Spanfeller is a twat > Who is the Leader - 404 / Blog No Longer Available 10/05/2020 at 16:54

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Mostly bought by people that don’t research imho. 

Future next gen S2000 owner > Who is the Leader - 404 / Blog No Longer Available 10/05/2020 at 17:06

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Wow, they didn’t even update it when the updated the Tundra.

Who is the Leader - 404 / Blog No Longer Available > Future next gen S2000 owner 10/05/2020 at 17:13

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But the Tundra starts at 33k. What's stopping Toyota from selling the Sequoia at that price as an entry level legacy model like the Dodge Journey?

Future next gen S2000 owner > Who is the Leader - 404 / Blog No Longer Available 10/05/2020 at 17:15

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Who is the Leader - 404 / Blog No Longer Available > Nothing 10/05/2020 at 17:16

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The 4Runner has always been unique and cool though. There’s a reasonable reward for putting up with old tech and lack of refinement. I’ve been in some new post refresh 4Runners and they don’t feel that dated.

The Sequoia is a worse Dodge Journey at twice the price. How does the updated Tundra start at 20k less than the Sequoia?

HammerheadFistpunch > Who is the Leader - 404 / Blog No Longer Available 10/05/2020 at 21:44

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similar price meaning 5 grand more.. .before incentives and markdowns.  

Who is the Leader - 404 / Blog No Longer Available > HammerheadFistpunch 10/05/2020 at 21:48

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The Expedition is 2k more and at 62k the extra dough isn’t as significant. I know which one I’d buy.

WiscoProud > Who is the Leader - 404 / Blog No Longer Available 10/06/2020 at 10:03

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I love the interior space of the 2nd gen Tundra, but dislike the cheap plastic they use on the dash and the C-channel frame. The first gen Sequoia is the perfect size and even has the roll down rear window. But the dash has always bothered me. I actively dislike it, and much prefer the dash in my Land Cruiser.

The big issue with the first gen Tundra and Sequoia though is rust. I live in the northern midwest, and their frame issues are well documented. 

Who is the Leader - 404 / Blog No Longer Available > WiscoProud 10/06/2020 at 10:27

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I agree with the part about the Sequoia being the absolute perfect size. And the roll down rear window is neat too. Fortunately, I live in Georgia where the rust monster is mostly kept at bay.

My dad’s 02 TRD has just about 300k on it and not a single spec of rust on the chassis. It’s pretty amazing actually. It does fall victim to the truck’s infamous clearcoat issues, but it still has most of it on the hood, which is better than most can say.

I can see why you might not like the dash in these but they look a lot better with the brown interior. Too bad that also got you the fragile pleather seats.

WiscoProud > Who is the Leader - 404 / Blog No Longer Available 10/06/2020 at 10:51

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I am jealous of your rust free existence. I take good care of my truck, but after 16 years, its creeping up on me. 

Who is the Leader - 404 / Blog No Longer Available > WiscoProud 10/06/2020 at 11:03

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Yes, but if you leave these things out in the Georgia sun for a few hours the clearcoat literally falls off them. My uncle’s truck is a same year lower spec, also in green, and it hasn’t had a color recognizable as green on a horizontal surface in a decade. Turns out these look more purple once the sun takes its toll.

Still, it’s nice to be able to rock the original chassis on a 2000s Tundra. These and their Sequoia platform mates are still everywhere because no one is selling them and they just won’t die of anything other than rust. Friend of a friend supposedly has a friend that drove one 500k without any mechanical failures.

As for how the faux leather interior holds up, it’s best not to think about that.

I’ve got more pictures over on Oppositelock , Jalopnik’s estranged off topic forum .

https://oppositelock.kinja.com/washlopnik-odyssey-a-rough-volvo-and-a-stalwart-toyota-1842532362

WiscoProud > Who is the Leader - 404 / Blog No Longer Available 10/06/2020 at 11:29

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Yeah, we don’t have to deal with that as much. I’d guess its easier to replace a seat and paint than de-rust an undercarriage though. You seldom see Tundras or Sequoias from those  years by me anymore. 

Who is the Leader - 404 / Blog No Longer Available > WiscoProud 10/06/2020 at 11:45

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Yes but paint is still expensive and it can be difficult to source non sun damaged plastic bits. I’ll still take that problem over the frame snapping in half.

I regularly see 90s Toyotas on the road because in the absence of road salt they just keep running forever. Since I'm in Atlanta I see a lot of transplant cars and you can usually tell.